'SMART STORE: CUSTOMER CENTRICITY' 

COVID has revved up the need to get closer to the customer than ever before through new technologies, such as virtual appointments, shopping or streaming events. In this new setting, closeness and creating products based on the commitment to society become more important than digital stalking. 

Hernán Camps Tascón, CEO and co-founder of RobinBrick as well as a contributor to several retail forums, will talk about those technologies and new services that are helping the fashion retail sector to improve and capture the seller’s knowledge as a source of valuable data (sales assistant-centric organisations) and turn this data into actions that also help small retailers evolve towards smart stores in order to sell more and better. He will also explain the new sales trend with streaming services to complement the online customer experience with a more humane approach ...

The session will be moderated by the  co-creator of #080FashTechTalks and creator of #080InvestorDay (Fash Tech International Investment Forum) , Juan Alvarez de Lara .

FREE WEBINAR LIVE STREAMING MONDAY 14TH of SEPTEMBER 2020 AT 12:30 PM , LET'S CONNECT:

www.080barcelonafashion.cat or

INSTA LIVE https://www.instagram.com/seedandclick/

Hernán Camps Tascón  Before deciding to step outside my comfort zone and start a full-time digital career, I worked as a business consultant and co-founded Basis for 12 years. Basis was an interior design company based in Berlin and Munich, both online and offline. Though marked by many ups and downs and continuous business reinvention, it was a great personal and professional learning experience. However, everything clicked when, in 2016, I realised my need for new challenges and the scalability of native digital business models. I am extremely excited about testing digital business models as quickly and cheaply as possible, A/B Test, Minimum Viable Product, Analytics... That is when I decided to study a master's degree in digital business at ISDI, sold my company, bought a bicycle and rode for 15 days from Munich to Barcelona, while improvising my way every day to prepare for my new life. After 20 years living abroad in fourdifferent countries, back to Barcelona, one of the most dynamic digital hubs in Europe!
At present, I run RobinBrick, a business intelligence software as a service that uses big data analytics, IoT and machine learning. Likewise, I am also co-launching a club for continuous learning in digital marketing with more than 100 members and counting.

About #080FashTechTalks by 080 Barcelona Fashion and Seed&Click

#080FashTechTalks is a new initiative to disseminate new trends that consists of bringing you closer to experts who will share their knowledge on innovation, technology and digital issues applied to the entire fashion industry.

We invite you to reflect and exchange practical knowledge in a very didactic and dynamic format from masterclass, fireside chat, interview or Q&A of attendees in which trends such as Artificial Intelligence, new materials, blockchain, digital transformation, Internet of Things, will be discussed. 3D printing, Mobile Commerce, Virtual Reality, tools to develop business, logistics, new business models, Augmented reality ... that cover the entire value chain. Always with angles of real application, value creation, sustainability and positive impact!

#080FashTechTalks #080FashInnovation #080FashCreatingValue  #080FashCreativity #080FashTalent